In our 2023 campaign for Talking Rain’s Sparkling Ice, fans were invited to submit their dream flavor ideas for a chance to win $100,000. We used retail and social to drive users to a microsite where an interactive “flavor builder” tool would capture their entries.

Talking Rain’s original goal was to hit 2,000 entries. The campaign amassed over 25,000 entries with an average engagement time of over 2 minutes.